On Monday, February 13, 2012, I will once again have the pleasure of visiting the University of California-Davis graduate student seminar, “Translating Research Beyond Academia: Communication Strategies”. Here are my notes for the session.
Why Communicate Science?
- Because it’s fun.
- Because it’s fun when your parents actually understand what the heck you do/want to do for a living.
- My take: Publishing your findings is one thing, but it’s just as important to clearly and effectively convey the significance of your research to your dean, a reporter, a senator or a stranger at a party. Simply put, the more people who know the implications of your research, the more opportunities may come for collaboration, funding, influencing public policy and improving societal awareness of science. (http://younglandis.wordpress.com/2010/10/15/communicating-science-through-context)
Why Learn How to Use Blogs
Communicate your research to the public
- Foster interest in your research
- Become a source for information
- Defend your science (http://www.npr.org/2011/08/23/139852035/shrimp-on-a-treadmill-the-politics-of-silly-studies)
- Required Reading: http://io9.com/5873948/you-are-bitching-about-the-wrong-things-when-you-read-an-article-about-science
Interact with others in your academic field
- Find students/advisors
- Engage in critique/punditry (http://blogs.discovermagazine.com/loom/2011/12/02/happy-birthday-arseniclife/; http://blogs.discovermagazine.com/badastronomy/2012/01/23/independent-researchers-find-no-evidence-for-arsenic-life-in-mono-lake/)
- Get help in your research? (http://smithsonianscience.org/2011/03/facebook-friends-help-scientists-quickly-identify-nearly-500-fish-specimens-collected-in-guyana/)
Organize and showcase your research
- Online notebook
- Field blogging (http://seaplexscience.com/; http://www.werc.usgs.gov/ProjectOutreachNews.aspx?projectID=221)
- Interactive thesis (http://landis2009commutesheds.wordpress.com/)
Fundraise for your research
Venture into Science Communications
- Brand yourself (http://www.kirstensanford.com/)
- Hang out with your friends (http://deepseanews.com/)
- Work for that magazine you’ve always dreamed of (http://blogs.nature.com/; http://news.sciencemag.org/; http://blogs.discovermagazine.com/; http://blogs.scientificamerican.com/)
- Become a professional journalist (http://www.aaas.org/programs/education/MassMedia/; http://scicom.ucsc.edu/; http://journalism.nyu.edu/graduate/courses-of-study/science-health-and-environmental-reporting)
- Write about your passion; (http://www.persquaremile.com/; http://blogs.scientificamerican.com/tetrapod-zoology/)
THE Conference About Science Blogging
- WordPress (Example: http://boundaryvision.com/; http://cdfgnews.wordpress.com/)
- Blogger/Blogspot (Example: http://phylogenomics.blogspot.com/)
- Tumblr (Example: http://peppersprayingcop.tumblr.com/)
- Pintrest (Example: http://pinterest.com/washingtonpost/; http://www.pbs.org/mediashift/2012/02/pinterest-why-what-its-not-says-so-much044.html)
AAAS “Dance Your PhD” Contest 2011 Winner
Zheng Lab “Bad Project”