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Well, I never thought I’d be quoting Pete Campbell on anything, let alone in a panel on science communications.
I am, of course, referring to one Peter Campbell, the whiny rat of a character on the television show Mad Men on AMC, played by actor Vincent Kartheiser. Pete is the smarmy, hotshot account executive of the show’s fictional advertising agency, and to be fair, the character is growing (painfully).
In the episode “At the Codfish Ball” the other week, Pete found himself having to explain his job to a doubting academic. The exchange*, at a black tie dinner, went like this:
Pete: “… so I manage those accounts.”
Dr. Calvet: “But I don’t understand. What do you do everyday.”
Pete: “Well what do you do? You’re a scholar and an intellectual, right?”
I just saw this ad from the Sacramento County Department of Water Resources. What a fun way to catch attention and visualize the accumulating effects of watershed inputs. A nice, short 30-second ad.